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Case Study: Picis Spends Some Time in the E.R.

Situation: With a recent reduction in the pricing of their ED product, Picis—a global provider of information solutions for hospitals—set their sights on a targeted list of key prospect accounts. Many...

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Case Study: Metal Helps Inglesina See the Power of Facebook

Situation: In the months leading up to the launch of their newest stroller, Inglesina, an Italian manufacturer of baby products, wished to increase brand awareness in the U.S. in order to pave the way...

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